Benefits Of Direct Electronic Mailing Lists (Email Lists) For Ecommerce Companies

by Chatter DC

Ecommerce is one of the most modern retailing methods, and most eCommerce businesses run through websites, also called online stores. While most eCommerce businesses focus on social media marketing, they tend to ignore email marketing altogether or don’t put as much effort into email marketing. However, the truth of the matter is, havingdirect electronic mailing lists or email lists is just as important today as it was ten years ago. Especially when you are running an eCommerce website, after all, according to a recent survey, 61 percent of consumers prefer to receive direct emails from businesses instead of receiving social media ads on their profiles. On top of that, if your target demographic is the younger generation, you are missing out on a huge marketing opportunity by not having a targeted direct mailing list. That is because younger generations check their email messages a lot more often. Still not sure whether your eCommerce business needs a direct email marketing list? Then keep reading because, in this article, we will tell you about the benefits of email marketing for your eCommerce company.

Target Email Lists Help Put Your Website’s Landing Pages To Good Use

Every eCommerce website needs to have multiple landing pages set up. However, having a landing page is not going to help you unless your target customers visit it. That is where having target email lists and sound email marketing strategies come in. Let’s suppose you have a landing page dedicated to handbags. With the help of a targeted email list, you can make a segment of consumer’s email addresses that might be interested in bags. Then you can send engaging emails directing the segment of consumers towards your landing page about handbags. Since you had sent the email containing your website’s handbag related landing page to a segment that is likely to be interested in bags based on previous data, you can keep the consumers focused on their product of interest. Similarly, you can create several landing pages for different products and send them out via email to consumers who have previously shown interest in that specific product. So, in short,targeted mailing lists are your best friend as far as bringing traffic to your landing pages is concerned.

You Can Build A Reward System For Your Loyal Customers

Running offers on your websites is a great way to attract new customers and retain your old customers. However, your loyal customers keep returning to your website and make regular purchases that deserve to be rewarded the most. So once you have enough consumer data, you should be able to easily separate the email addresses of those customers who regularly buy vs. those not who are not regulars. Then you can offer special cash discounts, special offers, and custom deals that cater to only the loyal customers of your eCommerce business.

Email Lists Don’t Cost A Lot To Acquire But Offer Higher Returns On Investment

Whether you buy a targeted email list from a data list company such as List Giantor build your list through newsletters, you won’t have to spend a lot of money acquiring a targeted email list. However, that is not even the best part about email marketing; it is the high return on investment it provides. For every dollar you spend on email marketing, you can expect a return of up to $40 on your investment. If you apply automation techniques to your email marketing campaigns, you can lower the cost of email marketing.

Email marketing is still as relevant as it was ten years ago. Since email use is expected to increase in the coming years, the email marketing scope for the eCommerce business is only going to broaden.

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