If you run a small bakery or a larger one and want to expand your brand, there are many things that you can do. The most important is that you stay within your budget and scale at a level you can handle. Using some imagination could also help spread brand awareness and reach new markets. All you need is a sound plan, have realistic goals, and execute them. Here are a few ways that you can expand your baked goods brand.
If you want to take your brand and business to the next level, you should consider mass producing and selling your goods through different outlets. If your name is already known in your community and for the right reasons, people will recognize your products. From then, they might start getting more attention locally, then nationally, and even go global if you’re lucky.
But you will need to start getting familiar with some of the challenges and hurdles of mass production. One that is often overlooked is shelf life and packaging. You will not only need to start looking at packaging types and design, but also things such as barcoding for inventory management. If you want to know more about how this works and some solutions, you can use we suggest you check out diagraph.com.
Sponsorships and events are often used by food businesses and these can be powerful for many reasons. Sponsoring events allows you to put your product in front of potential clients. Creating your own event would give you even more control.
Starting a themed food festival could be a great way to not only bring whole families together but give you space to advertise your band. You could set up a few kiosks and showcase some of your products. This will allow you to communicate directly with your audience and generate some buzz.
Social media is another very powerful tool for anyone who’s involved in the food business. You can use it to advertise products, but also to release entertaining or helpful material. Recipes are a great option, and if you can manage to create recipes that are interesting using your products and make them in a format that is eye-catching and entertaining, this could do a lot for your brand. These are the types of videos people are likely to stop for in their timeline and they’ll build more engagement.
Bake goods companies, and food companies in general, should also try giving back as much as they can. Giving some of your stock away to a local charity will not only help those in need but could help boost your brand in ways you may not have imagined. You will create a positive connection with your brand and start building awareness with people on the ground. You might be surprised at the residual benefits of visibility in this type of context.