It is no secret that the online business world is expanding and evolving rapidly. With the success and accessibility of the world wide web, a great many small, medium and large-scale businesses carry out their operations exclusively online.<\/p>\n
For others who operate in a more traditional \u2018bricks and mortar\u2019 environment, having an online business presence that operates in parallel with the physical world shop, showroom or office has not only become standard practice, and it has become a necessity.<\/p>\n
For many business owners, the secrets of driving a successful online business presence seems to be just that \u2013 a secret. Many get lost in the apparent complexity, and without expert guidance, they fall back on simplicity \u2013 setting up a good-looking website and hoping for the best.<\/p>\n
This article is a starting point to explaining the concepts behind what appears to be a complex concept \u2013 getting potential viewers to your website and then converting those viewers into customers.<\/p>\n
Knowledge is power. After reading this primer to understand the concepts better, ensure you then follow these tips<\/a> to maximize online business opportunities.<\/p>\n In the context of a business website \u2013 large numbers of site visitors alone are not necessarily a measure of success.<\/p>\n It is not enough to observe the number of visitors to a website. A basic concept is the need to convert those visitors to prospects and convert those prospects into customers.<\/p>\n Digital customers are extremely mobile and can bounce quickly between sites to view, compare and select goods and services, and often do so while they are on a break or commuting. This is something that you need to keep in mind when you are planning your marketing campaign.<\/p>\n Potential customers move around \u2013 that\u2019s the beauty of the online world. They have choice and variety, and they change their minds. Ask these questions:<\/p>\n To better understand how the market is moving, a range of analytics tools<\/a> is readily available to give the online business a better control over these factors and respond with strategic changes.<\/p>\n There\u2019s an old saying \u2013 \u201cAll roads lead to Rome\u201d \u2013 but which road did they use to get there?<\/p>\nLarge traffic numbers don\u2019t necessarily mean success<\/strong><\/h2>\n
Understanding marketing metrics <\/strong><\/h2>\n
\n
How did your site visitors find you?<\/strong><\/h2>\n